Getting the customer to think differently about you, your company and your products & services is primarily left to those who engage with them on a regular basis – your sales teams, your marketing team or, increasingly commonly, a combination of both.
So, we train them in skills, techniques and knowledge.
But how many of you are disappointed in the return on this investment?
Research states that 87% of learning is lost after 30 days when no reinforcement is provided to the learner. Reinforcement is often left to your management tier whose skills and experience of coaching are sometimes relevant, sometimes structured, sometimes consistent, sometimes memorable, but often not.
Providing a workflow that salespeople can rely upon to deliver best practice when it comes to Customer Insight development and delivery is exactly what Shift™ offers your salespeople.
When they are not in contact with their sales leaders but need guidance on the creation of a compelling customer value proposition, Shift™ provides the roadmap.
Providing a consistency of approach, a best practice framework across your sales community regardless of structure, geography or experience, Shift™ allows Salespeople, Sales Managers, SMEs (Subject Matter Experts) and Marketing to collaborate on Insight Sales Messages in a way that no other workflow application provides.
With the added functionality of a mobile coaching app for managers, mobile app for product portfolio value props, a searchable Use Case library, User/Manager Interactive Chat and an Opportunity ‘Game Plan’ Storyboard, Shift™ provides a best practice platform for your sales and marketing ecosystem to collaborate around a development process that reinforces and extends the skills and techniques of Insight selling.
Conceived with Insight selling as the origin of its design principles, Shift™ benefits from years of research, practitioner insight and development workshop experience to create a unique SaaS platform for sales and functions to scale and fully implement an insight selling culture.