Firstly, the evolution of sales, marketing, client engagement and customer experience has come a long way since the early days of CRM and the time is here when the combination of art and science is tipping towards the latter.

This is the era of big data, business intelligence and mobility. The insight-led, client engagement strategies of companies are beginning to embrace the new insights that science and technology brings to respond to the voice of the customer.

Current sales and marketing environments are full of over-engineered, poorly implemented CRM systems that focus too much on the M and not enough on the C and R. Those responsible for the delivery of revenue are often frustrated by the level of administrative overhead required and the minimal return on their investment of time and reporting.

The opportunity now is for smarter, more agile applications that deliver value to different roles responsible for client engagement and revenue creation; for applications with minimal administrative overhead for their users; for software tools that are visually engaging and that reveal insights quickly, upon which better decisions can be made.

The opportunity for software that separately and collectively enables companies to better ideate, better create and better collaborate. Multi-source solutions that can integrate cleverly and stand apart intelligently.

Secondly, many successful Innovators and Entrepreneurs will tell you that for your product or service to really make a difference in today’s world, you need a combination of innovative thinking, smart working and a portion of ‘earned, good luck’.

Our software nursery was created to support these, and many other critical ingredients required by sales and marketing leaders today:

• To create a portfolio of leading-edge technologies, sourced from different start-up innovators, agnostic of any single proprietary platform or vendor
• To offer a choice of next generation software tools to apply to the emerging sales trends of value-based client engagement and customer insight
• To offer insight that helps you to protect existing revenues, expand the penetration and reach of your products and services in existing markets and create new turnover in greenfield territories
• To provide world-class advisory and implementation skills and resources that realise the value in digital platforms.